Response ID
What is your age? - Age
What is your gender? - Selected Choice
What is your gender? - Other, please specify: - Text
What is your annual gross income in Australian dollars?
Are you an international or local student based on your enrollment at The University of Adelaide?
Please specify your ethnicity: - Selected Choice
What is your country of birth? - Selected Choice
Do you consider yourself vegan?
Where are you currently located?
How often do you have fast-food?
How much do you usually spend on fast food on a monthly basis (in Australian dollars)? If you spend more than $200, just move the slider to $200. - $$$
Association - MacDonald's Healthy
Association - MacDonald's Quality food
Association - MacDonald's Good value for money
Association - MacDonald's Environmentally Friendly
Association - MacDonald's Caring
Association - Hungry Jack's/Burger King Healthy
Association - Hungry Jack's/Burger King Quality food
Association - Hungry Jack's/Burger King Good value for money
Association - Hungry Jack's/Burger King Environmentally Friendly
Association - Hungry Jack's/Burger King Caring
Association - Kentucky Fried Chicken Healthy
Association - Kentucky Fried Chicken Quality food
Association - Kentucky Fried Chicken Good value for money
Association - Kentucky Fried Chicken Environmentally Friendly
Association - Kentucky Fried Chicken Caring
Association - Oporto's Healthy
Association - Oporto's Quality Food
Association - Oporto's Good value for money
Association - Oporto's Environmentally Friendly
Association - Oporto's Caring
Association - Guzman y Gomez Healthy
Association - Guzman y Gomez Quality Food
Association - Guzman y Gomez Good value for money
Association - Guzman y Gomez Environmentally Friendly
Association - Guzman y Gomez Caring
NPS MacDonald's
NPS Hungry Jack's/Burger King
Are you likely to purchase any products at MacDonald's in the next month?
I feel bonded with the MacDonald's brand.
I feel connected with the MacDonald's brand.
I feel attached to the MacDonald's brand.
MacDonald's is a socially responsible company.
MacDonald's is concerned to improve the well-being of society.
MacDonald's follows high ethical standards.
I like to find new ways to create meals that are good for my health.
It is fun to create meals that are good for my health.
I am interested in eating healthy.
I take pleasure in fixing healthy meals.
I am satisfied with eating healthy.
I'm good at resisting temptation.
I have a hard time breaking bad habits.
I am lazy.
I say inappropriate things.
I do certain things that are bad for me if they are fun.
I wish I had more self-discipline.
Pleasure and fun sometimes keep me from getting work done.
I have trouble concentrating.
I am able to work effectively toward long-term goals.
Sometimes I can't stop myself from doing something, even if I know it is wrong.
I often act without thinking through all the alternatives.
I refuse things that are bad for me.
People would say that I have iron self-discipline.
Experimental Condition
How credible did the ad look to you?
How likely are you to try this new product?
How interesting do you find this new product?
Brand Attachment
Perception of Sustainability
Healthy Eating
Respondents' Segments
MacDonald's NPS Categorical