What is your gender? - Selected Choice
1 = Male
2 = Female
3 = Non-binary
4 = Prefer not to say
5 = Other, please specify:

What is your annual gross income in Australian dollars?
1 = $0 to $9,875
2 = $9,876 to $40,125
3 = $40,126 to $85,525
4 = $85,526 to $163,300
5 = $163,301 or more

Are you an international or local student based on your enrollment at The University of Adelaide?
1 = International
2 = Local

Please specify your ethnicity: - Selected Choice
1 = White/Caucasian
2 = Hispanic or Latino
3 = Black or African American
4 = Indiginous Australian
5 = Asian/Indian
6 = Middle-eastern
7 = Pacific Islander
8 = Other, please specify:

What is your country of birth? - Selected Choice
1 = Australia
2 = China
3 = Malaysia
4 = India
5 = Other, please specify:

Do you consider yourself vegan?
1 = No
2 = Yes

Where are you currently located?
1 = In Australia
2 = Overseas

How often do you have fast-food?
1 = Never
2 = Once a fortnight or once a month
3 = Once a week
4 = Every 2 or 3 days
5 = Every day

NPS MacDonald's
0 = 0
1 = 1
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = 7
8 = 8
9 = 9
10 = 10

I feel bonded with the MacDonald's brand.
1 = Strongly disagree
2 = Disagree
3 = Somewhat disagree
4 = Neither agree nor disagree
5 = Somewhat agree
6 = Agree
7 = Strongly agree

MacDonald's is a socially responsible company.
1 = Strongly disagree
2 = Somewhat disagree
3 = Neither agree nor disagree
4 = Somewhat agree
5 = Strongly agree

Experimental Condition
0 = $8.00 Ad
1 = $7.99 Ad

How credible did the ad look to you?
1 = Extremely not credible
2 = Somewhat not credible
3 = Neither credible nor not credible
4 = Somewhat credible
5 = Extremely credible

How likely are you to try this new product?
1 = Extremely unlikely
2 = Somewhat unlikely
3 = Neither likely nor unlikely
4 = Somewhat likely
5 = Extremely likely

How interesting do you find this new product?
1 = Extremely uninteresting
2 = Somewhat uninteresting
3 = Neither interesting nor uninteresting
4 = Somewhat interesting
5 = Extremely interesting

Respondents' Segments
1 = Segment A
2 = Segment B

MacDonald's NPS Categorical
1 = Promoters
2 = Passives
3 = Detractors