Course Overview

Gain knowledge of strategic marketing concepts and techniques to handle digital brand communication. This specialization examines a number of facets of the contemporary digital marketing landscape, covering subjects like social media marketing, digital marketing analytics, SEO, and 3D printing.

After completing the Digital Marketing Specialisation, you will get new insights into the fundamentals of the rapidly evolving field of digital marketing as well as a fresh perspective on how to digitally develop, distribute, advertise, and establish prices for goods and services.

After completing the course, you will be able to put your newly acquired knowledge to use on a real-world capstone project that Grainger will be working on with you. In the Internet Retailer 2015 Top 500 Guide, they are listed as No. 13 and are a global B2B seller of maintenance, repair, and organization products.

What you'll learn

• Brand Communication
• Social Media
• Content Marketing
• Digital Marketing
• search marketing
• Data Collection
• Data Analysis
• Data Visualization
• Marketing
• Product Strategies
• Pricing Strategies
• Marketing Plan
• Marketing Performance Measurement And Management
• Search Advertising
• Marketing Analytics
• Marketing Performance

Requirements

• Basic knowledge of digital marketing.
• A high-end computer or laptop with internet connectivity.
• Approximately four months.
• Flexible work schedule.

AccessTo Career Resources with Illinois Digital Marketing Certificate Course

Enroll Free

Enhanced Employability:

An outstanding Illinois Digital Marketing Certificate that increases your chances of landing the best jobs.

Competitive Advantage:

A chance to differentiate yourself from the crowd and leave a greater impact on prospective employers.

Skill Validation:

A strong validation of your advanced marketing skills verifies your ability to perform all digital marketing tasks successfully.

Networking Opportunities:

The Illinois Digital Marketing Certificate course provides ample networking opportunities for participants. Through interactive sessions, group discussions, and cooperative exercises, learners can establish connections with industry professionals and their peers.